Privacy Policy
Last Updated: 2026
missing-link-software.com ("we," "us," "our," or "Company") operates the Vegas Hero affiliate website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information you provide directly, including:
- Name and email address
- IP address and device identifiers
- Usage data and browsing behaviour
- Information stored through cookies and similar tracking technologies
We collect this information to operate our affiliate service, process inquiries, and improve user experience.
How We Use Information
We use collected information for:
- Analytics and performance measurement
- Affiliate tracking and commission calculation
- Site improvement and functionality enhancement
- Communicating with you regarding your use of the website
- Complying with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Help us understand how visitors use the site
- Affiliate Tracking Cookies: Monitor referrals and conversions
- Marketing Cookies: Used for targeted content and advertising
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to casino operators, gambling affiliates, and other third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing personal information or engaging with their services.
Your Rights
Under the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict processing of your information
- Withdraw consent at any time
- Data portability
- Object to processing
If you are a UK or EU resident, you also have the right to lodge a complaint with your local data protection authority.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Once the purpose has been achieved, we securely delete or anonymise your information. Affiliate tracking data may be retained longer to calculate commissions and resolve disputes.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: privacy@missing-link-software.com
We will respond to your inquiry within 30 days or as otherwise required by applicable data protection law.